Private Sector launches Ingat Angat Tayong Lahat campaign

As the Philippines continues to battle the impact of COVID-19, brands and companies across various industries have banded together to help restart the economy while ensuring consumers’ health and safety

The group launches “Ingat Angat Tayong Lahat” campaign, which sends a message of resilience, hope and inspiration to boost businesses to continue to increase operations while ensuring strict safety standards and to encourage Filipinos to once again enjoy activities outside the confines of their homes.

Department of Trade and Industry (DTI) Secretary Ramon M. Lopez praises this initiative and stresses the importance for businesses to unite in order to win back the confidence of consumers and get the economy back on its feet.

“At this point in managing the COVID-19 pandemic, balancing health and the economy is our main priority. This is why we are pushing for the gradual and safe reopening of the economy. In line with the spirit of the campaign, we can only move forward by supporting and keeping one another safe while protecting lives and livelihoods,” Sec. Lopez said.

The Ingat Angat Tayong Lahat campaign is part of the private sector’s support for Taskforce T3 (Test, Trace, Treat), the multi-sector initiative put together in April 2020 to work closely with the Department of Health (DOH), the National Task Force (NTF) against COVID-19, and the Inter-Agency Task Force on the Management of Emerging Infectious Diseases (IATF-EID) to manage the outbreak of the pandemic in the country.  With the reopening of the economy, the group realized the importance of rebuilding consumer confidence with health and safety still a priority.  

Jaime Augusto Zobel de Ayala, Chairman and CEO of Ayala Corporation, a founding partner of TaskForce T3, underscored the importance of continued public-private sector cooperation. “The private sector has found a new front where we can be supportive of the fight against COVID, and that is in restoring the  confidence of our citizens that we can all resume our lives and livelihoods, so long as we strictly follow the minimum health standards recommended by health experts.”

Margot Torres, Managing Director for McDonald’s Philippines and Ingat Angat Tayong Lahat communications advocacy co-lead, expressed her faith in the Filipinos’ resilience and optimism.

“Ingat Angat Tayong Lahat aims to transform the mindset of consumers. We are breaking through the helplessness many felt at the height of the pandemic and helping lead Filipinos to empowered vigilance and continued safety during this period,” Torres said.